Jewellery business creates awareness of Aboriginal Mirning culture and celebrates ‘Jidirah’

Tina Morrison began the New Enterprise Incentive Scheme (NEIS) program at SkillsPlus and BRACE in June 2016. She completed her small business management course with Paolo. She enjoyed the course, and describes Paolo as a “very knowledgeable trainer.” She explains “it was a great accomplishment for me”.


In August 2016 Tina opened her business, Ocean Jewels Dreaming, a jewellery and accessories line that incorporates the Aboriginal Dreamtime Whale Totem. She always had a passion for the arts, and was inspired to create her own jewellery line to create awareness of Aboriginal Mirning culture and celebrate ‘Jidirah’, the Great White Whale Sprit in the Mirning Aboriginal Tribe. Tina hand crafts all of the pieces in her line, and attaches a story to each one to educate people about the Great White Whale totem.


Tina is having great success with her business, and is currently adding more pieces to her line. The South Australia Tourism Commission has purchased a custom made whale key ring, which they give to International tourists that visit South Australia. Her line has also been featured at the South Australia Whale Centre, where it is available for purchase at their store.


Tina’s long-term goal is to one day design jewellery for Pandora, and other large jewellers. Congratulations to Tina for her success, and thank you to the NEIS team for helping support her to open her own business and achieve her goals!